从博物馆到工业仿真：巴可解码沉浸体验未来路线图

Core Insights - Barco's immersive experience solution, "Immersive Universe," received the "Best Technology Application Award" at InfoComm China 2025 for its high-quality visual experience [1][5] - The immersive experience is described as a new form of artistic display that transcends traditional viewing methods, allowing audiences to feel the charm of art [5][7] Technology and Product Features - The "Immersive Universe" space features a 7-meter diameter and 3-meter height setup using seven Barco I600 projectors, achieving over 20 million pixels in total resolution for seamless visuals [5][10] - The I600 projector supports 4K UHD resolution, with brightness ranging from 8000 to 14000 ISO lumens, and a weight of less than 25 kg, providing flexibility for large immersive setups [10][12] - The QDX series projectors offer brightness up to 43000 ISO lumens and support for 4K at 240Hz and 8K at 60Hz, ensuring excellent image quality even in bright environments [10][12] Market Strategy and Localization - Barco emphasizes a dual strategy of localization and globalization in the Chinese market, establishing local R&D teams and production bases to develop products tailored to local needs [14][16] - The company collaborates closely with local partners to enhance value creation through knowledge sharing and resource integration [16][14] - Barco aims to expand its presence in various sectors, including corporate training, brand marketing, and urban exhibitions, leveraging immersive experiences for complex information delivery [13][14] Future Outlook - The future of immersive experience technology is seen as promising, with potential applications expanding into various fields, including tourism and virtual simulation [17][16] - The technology is expected to play a significant role in enhancing experiences in theme parks, museums, and exhibitions, as well as in pilot training simulations [17][16]