中国经济样本观察·“镇”了不起｜年产超40亿件！小内衣闯出大市场

Core Insights - The article highlights the significant role of Shenhuh Town in the global lingerie industry, with over 10 million pieces shipped daily and an annual output value exceeding 50 billion yuan, accounting for approximately 20% of global lingerie production [1][2]. Industry Development - Shenhuh Town transitioned from a fishing community to a major lingerie manufacturing hub, beginning in the mid-1980s with family-run workshops that capitalized on overseas Chinese connections and market demand for lingerie [2][5]. - The town has over 500 lingerie enterprises and related manufacturers, creating a complete industrial chain that includes weaving, dyeing, and accessory production [1][5]. Supply Chain and Competitive Advantage - The establishment of a "half-hour supply chain ecosystem" allows for rapid response to customer demands, with the ability to produce samples within days and find materials in under half an hour [6][8]. - The concentration of production facilities in Shenhuh significantly reduces overall costs and enhances competitiveness, with local dyeing factories saving about 10% on material procurement costs [5][6]. Innovation and Product Development - Companies in Shenhuh are increasingly focusing on product innovation, introducing seamless, functional lingerie with features like antibacterial and moisture-wicking properties [7][8]. - R&D teams are analyzing market trends and consumer habits, with over 30% of total orders coming from self-developed designs, supported by numerous patents and rigorous quality testing [7][8]. Technological Advancements - The lingerie industry in Shenhuh is undergoing a transformation towards automation and smart manufacturing, with factories implementing data transparency and remote monitoring capabilities [8][9]. - This shift is leading to improved production efficiency and quality, moving from traditional labor-intensive methods to advanced manufacturing processes [8].