Core Viewpoint - MINISO has released its 2024 ESG report, highlighting its excellent practices in social responsibility, green products, and charitable activities, with a focus on sustainability and corporate governance [1] Group 1: ESG Ratings and Corporate Governance - MINISO has received an "AA" rating from MSCI for three consecutive years, leading the industry in corporate behavior, privacy and data security, and labor management [1] - The company emphasizes the integration of ESG principles into all business operations, aiming to create long-term sustainable value for society [1] Group 2: Employee Diversity and Welfare - As of the end of 2024, 60.8% of MINISO's employees are from overseas markets, with a 100% localization rate for store managers in direct markets like Vietnam [1] - The company promotes a family-friendly workplace, with 65% of employees in mainland China being female, and 55.9% of managerial positions held by women, surpassing industry averages [1][2] Group 3: Employee Incentives and Community Engagement - MINISO has granted stock incentives to approximately 500 directors, executives, and key employees, along with various welfare bonuses to enhance employee satisfaction and sense of belonging [2] - The company actively engages in public welfare projects focused on children, women, serious illnesses, disasters, and animal protection, including a significant donation of 10 million RMB to establish an animal protection fund [2] Group 4: Product Responsibility and Sustainability Initiatives - MINISO has developed 26 SKUs of Tritan plastic cups, with Tritan products exceeding PC products in development, and has replaced single-use plastics with paper materials in 37 SKUs [2] - The company plans to create more green products across various categories and will introduce the "MINISO ECO" label for broader application [3] Group 5: Future Strategic Goals - MINISO aims to leverage its strong ESG performance as a driver for high-quality development and plans to lead 100 Chinese IPs to global markets, transitioning from "Chinese MINISO" to "Global MINISO" [3]
名创优品发布2024年ESG报告 MSCI提升ESG评级至AA级