Group 1 - The core viewpoint is that there is a growing trend of overseas brands entering the Chinese market through Tmall International, driven by the demand for specialized, refined, and personalized products [1][2] - In the first quarter of this year, 487 overseas brands opened their first stores in China, indicating a sustained influx of international brands [1] - The new brands include well-known names like Samsonite and niche brands such as Shark and Rockfish, highlighting a diverse range of products appealing to different consumer segments [1] Group 2 - The top three brands in the Tmall International 2025 Q1 Global Rising Star Brand List are ADVANCE, Rockfish, and TRANSINO, selected based on business scale, brand influence, and consumer preference [2] - The "first store economy" is stimulating import consumption by allowing overseas brands to test the Chinese market at lower costs and faster speeds, thus accelerating their global expansion [2] - Tmall International has introduced various support policies for overseas brands, including increased commission rebates and a "shared deposit" policy that reduces the operational costs for new entrants [2]
中国消费市场吸引力攀升 一季度487个海外品牌在天猫国际开店
Huan Qiu Wang·2025-04-28 08:29