Core Insights - Altria Group and Philip Morris International both produce and sell Marlboro cigarettes, but they operate in different markets, with Altria focusing on North America and Philip Morris on international markets [1][6][7] Company Performance - Altria's cigarette volumes fell by 10.2% in 2024, continuing a negative trend, while Philip Morris saw a 0.6% increase in cigarette volumes in 2025, indicating a more favorable business performance for Philip Morris [8] - Altria has made several strategic mistakes, including the spin-off of Philip Morris, which is now seen as a loss of its best business segment [9][11] Market Positioning - Tobacco companies are classified as consumer staples, but unlike necessities, tobacco products are based on personal preference, leading to scrutiny over health impacts [3][5] - Philip Morris has successfully shifted nearly 39% of its revenue and almost 40% of its gross profit to smoke-free products, positioning itself better for future growth compared to Altria, which still relies on cigarettes for nearly 90% of its revenue [11][12] Investment Considerations - Altria offers a high dividend yield of 6.9%, appealing to income investors, while Philip Morris has a lower yield of 3.1% but is considered a better long-term investment due to its stronger business performance [10][13][14] - For investors with a long-term perspective, Philip Morris is viewed as the more attractive option due to its better positioning and growth potential [14]
Best Tobacco Stock to Buy Right Now: Altria vs. Philip Morris