顺友物流IPO：受“关税闹剧”冲击，跨境物流 “突围战” 拉响

Core Viewpoint - Shunyou Logistics has submitted its IPO application to the Hong Kong Stock Exchange to accelerate its global cross-border logistics business expansion, benefiting from the growth of the cross-border e-commerce industry in China [1][3]. Business Overview - Founded in 2008 by Yao Yun and Wang Haolin, Shunyou Logistics has established a comprehensive cross-border logistics service network, with significant growth in customer base from over 2,400 in 2022 to over 4,000 in 2024 [3][10]. - The company operates primarily in direct shipping logistics, which accounted for 96.1% of its revenue in 2024, facing competition from major international players like DHL and FedEx [9][10]. Financial Performance - Revenue for the years 2022 to 2024 is projected to be RMB 1.184 billion, RMB 1.506 billion, and RMB 1.522 billion, respectively, indicating a phase of growth, but profitability has fluctuated significantly [5][6]. - Gross profit increased from RMB 73.16 million in 2022 to RMB 157.8 million in 2023, then fell to RMB 102.23 million in 2024, with a gross margin of 6.2%, 10.5%, and 6.7% respectively [5][6]. - Net profit peaked at RMB 73.47 million in 2023 but is expected to decline by 40% to RMB 43.88 million in 2024, indicating a situation of "increased revenue without increased profit" [5][6]. Market Challenges - The company faces challenges due to the concentration of its business model, particularly with tightening U.S. tariff policies that suppress core market demand and increase operational costs [1][13]. - The U.S. has recently reinstated tariffs on low-value imports from China, which could further impact customer demand and operational costs for Shunyou Logistics [12][13]. Regional Revenue Structure - The revenue distribution shows a significant increase in North America, rising from 23.4% in 2022 to 37.1% in 2024, while other regions like South America and Asia have seen declines [11][12].