Core Insights - The 21st Shanghai Auto Show showcased FAW Toyota's commitment to innovation and strategic development, highlighting its impressive market performance with a 9.6% year-on-year increase in new car sales in Q1 2025, totaling 172,461 units [1] - FAW Toyota's electric vehicle sales reached 87,476 units in Q1, accounting for 51% of total sales, reflecting a growth of over 27% year-on-year [3] - The new Prado model, launched in February, aims to reshape the rugged SUV market and enhance brand positioning, featuring advanced hybrid technology and a robust design [4][6] Sales Performance - In March 2025, FAW Toyota sold 71,025 new vehicles, marking a significant year-on-year growth of 22.3%, making it one of the few joint ventures to maintain positive growth [1] - High-end models based on the TNGA-K platform saw sales of 101,466 units, representing 59% of total sales and a remarkable 39% increase year-on-year [3] Product Innovation - The new Prado features a 2.4T hybrid system with a combined power output of 243 kW and peak torque of 630 N·m, improving low-speed off-road capabilities by 37% compared to the gasoline version [7] - The Prado's fuel consumption is reduced to 10L per 100 km, a 30% decrease from previous models, balancing strong performance with fuel efficiency [7] Market Strategy - The introduction of the "Time Renewal Plan" offers users a vehicle age appreciation subsidy, potentially providing up to 30,000 yuan in trade-in benefits, thus lowering replacement costs by 30% [9] - FAW Toyota's innovative marketing approach transforms vehicle ownership into an asset-building experience, enhancing market competitiveness [11] Diverse Product Lineup - FAW Toyota's presence at the auto show included a wide range of vehicles across sedans, SUVs, MPVs, and electric models, showcasing its comprehensive strategic vision [12] - The bZ5 electric vehicle emphasizes safety and intelligent features, with a price range of 130,000 to 160,000 yuan, highlighting FAW Toyota's commitment to the electric vehicle market [13][15] Future Outlook - FAW Toyota's advancements in hybrid technology, intelligent systems, and diverse product offerings position it well for future industry challenges, with the new Prado set to lead in the rugged SUV segment [16]
一汽丰田上海车展:普拉多领衔,驱动汽车行业新变革
Di Yi Cai Jing·2025-04-28 08:54