最近，欧美消费者在疯抢这款“东方神器”......

Core Insights - The article discusses the success of Youchang Technology's nut milk machine, which has gained popularity through TikTok, highlighting the effectiveness of influencer marketing in driving sales [1][4][10]. Company Overview - Youchang Technology, a small appliance company from Guangdong, has successfully entered the European and American markets with its nut milk machine, leveraging TikTok for marketing [1][4]. - The company was founded in late 2021 by a team experienced in home appliances and cross-border e-commerce [4]. Market Trends - The global plant-based milk market is projected to reach $12.2 billion by 2024, with a compound annual growth rate (CAGR) exceeding 11% from 2024 to 2029 [5]. - The demand for nut milk is driven by health-conscious consumers, particularly in regions with high lactose intolerance [5]. Marketing Strategy - Youchang Technology adopted a strategy of "premium planning" and "premium operation" to adapt to changing market dynamics, moving away from a broad product approach to a more targeted one [5][10]. - The company utilized TikTok's platform to showcase the nut milk machine, which was previously unknown to many consumers, leading to increased visibility and sales [8][10]. Product Development - The nut milk machine's design and functionality cater to the convenience sought by overseas consumers, aligning with their lifestyle preferences [9]. - Youchang Technology has also focused on continuous product improvement based on consumer feedback, enhancing the machine's usability [11]. Operational Efficiency - The company benefits from a full-service model on TikTok Shop, which simplifies operations and reduces trial-and-error costs for merchants [11]. - Youchang Technology emphasizes the importance of localizing operations in overseas markets, combining Chinese manufacturing with local marketing strategies [12][13].