Di Yi Cai Jing·2025-04-28 09:33Core Insights - The 2025 Shanghai Auto Show has shifted focus from traffic and celebrity presence to technology and product innovation, marking a return to its essence [1][3][4] - The event has seen a significant increase in international participation, highlighting its global importance in the automotive industry [8][9][12] Industry Trends - The emphasis on rational marketing and safety has become prominent, with companies like BYD and Huawei modifying their product descriptions to prioritize safety over advanced driving features [3][5][7] - The auto show has become a platform for new entrants and established brands to showcase their innovations, with many companies participating for the first time [3][8][14] Technological Developments - The focus on intelligent driving technology remains strong, with companies like GAC Group and NIO discussing the importance of clear communication regarding different levels of driving assistance [5][8] - New advancements in autonomous driving technology were showcased, including L4 level vehicles from GAC Aion and partnerships for advanced systems [7][9][12] Global Engagement - The Shanghai Auto Show has attracted significant international attention, with brands like Chery and Zero Run actively engaging with overseas markets and partners [9][12][16] - The event has facilitated cross-border negotiations and supply chain connections, reinforcing China's position as a major player in the global automotive market [13][16][18] Market Dynamics - The show has highlighted the growing trend of Chinese automotive brands expanding into international markets, with significant participation from overseas dealers and media [12][16][17] - The establishment of a dedicated automotive technology and supply chain exhibition area indicates a rising interest in the supply chain aspect of the automotive industry [13][14]