Core Insights - High Tide Inc. reported CAD $6.8 million in total retail gross revenues during the 4/20 long weekend, marking a 10% increase compared to the previous week [1] - The company launched its largest 4/20 customer appreciation giveaway, awarding a grand prize of CAD $100,000 [2] - The 4/20 giveaway was modified to feature a cash prize instead of a Tesla Model Y, with the winner being an ELITE member from Winnipeg [3] Financial Performance - Total sales during the 4/20 weekend reached CAD $6.8 million, reflecting strong sales momentum across all retail channels [1][4] - The increase in sales indicates a successful customer-first strategy that positions Canna Cabana as a leading retail brand in the cannabis sector [4] Customer Engagement - High Tide has over 1.8 million Cabana Club members, with ELITE memberships growing at an accelerated rate [5] - The annual 4/20 giveaway was open to all legal-age Canadians, reinforcing the company's commitment to customer engagement and loyalty [5] Employee Incentives - High Tide granted 136,000 incentive stock options to employees, consultants, and management, which are exercisable at the closing price of the company's common shares [6] Company Overview - High Tide is the second-largest cannabis retailer globally by store count, with 196 locations across Canada [7] - The company operates various retail and e-commerce platforms, including Canna Cabana and several accessory e-commerce sites [8][9] - High Tide has been recognized as one of Canada's Top Growing Companies and ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023 [11]
High Tide Reports Approximately $6.8 Million in Retail Sales During '4/20' Long Weekend