昂跑“跑进”太古里：首店经济为何持续垂青成都？

Core Insights - Chengdu has become a key location for international brands, with 148 new stores opened in the first quarter of 2025 and over 4,000 stores since 2019, maintaining positive growth for six consecutive years [1][11] - On, a Swiss sports brand, has opened its first flagship store in China in Chengdu, citing the city's mature business environment and vibrant young consumer base as critical factors for this decision [1][11] - The brand's CEO predicts that China could become On's second-largest market, accounting for 10% of global sales [1][7] Group 1: Company Performance - On's global sales reached 2.32 billion Swiss francs in 2024, with a growth rate of 33.2% year-over-year, and a remarkable 95.6% growth in the Asia-Pacific region [3][4] - The company has seen its revenue nearly double from 1.22 billion Swiss francs in 2022 to 1.79 billion Swiss francs in 2023, with expectations to approach 3 billion Swiss francs in 2025 [4] Group 2: Market Strategy - On has established over 65 retail stores across 26 cities in China since entering the market in 2019, with plans to exceed 100 stores by 2026 [7][11] - The flagship store in Chengdu spans over 500 square meters and is part of a growing cluster of high-end sports brands in the area, enhancing Chengdu's position in the "first store economy" [1][12] Group 3: Consumer Trends - Chengdu's retail sales of sports and entertainment products surged by 22.2% year-over-year in the first quarter, indicating a shift towards experience-based consumption [8] - The city is recognized for its unique blend of leisure and vibrant culture, making it an attractive market for high-end brands like On [8][11]