Chengdu Will Mark 100-day Countdown to TWG 2025 Chengdu

Core Insights - The countdown to The World Games 2025 Chengdu has reached 100 days, with the event set to take place in August, aiming to enhance economic and social benefits through vibrant events [1] - The official licensed merchandise flagship store for TWG 2025 Chengdu opened its first location in Beijing, coinciding with the trial operation of a new commercial district [2] - Chengdu is leveraging its hosting of major international sports events to promote its development potential and cultural charm, having previously hosted significant events like the 2022 World Team Table Tennis Championships [8] Merchandise and Promotion - New theme products for TWG 2025 Chengdu were launched, including unique items like the "Sichuan Puzzle Badge" and AI-generated mascots, which are the first of their kind for a global multi-sport event [4][5] - Five stores, including the Aoyuan City Street outlet, will serve as promotional platforms for TWG 2025 Chengdu, with a mix of standalone and "store-in-store" models [6] Events and Cultural Exchange - A flash mob themed on the World Games anthem will take place in Chengdu, enhancing the festive atmosphere and engaging spectators in athletic events [7] - Chengdu has been recognized as a "Golden Host City" and "City of Outstanding Contribution" due to its successful hosting of over 50 high-level international and domestic sports events annually [8]