“五一”出游热度飙升超3倍 “海洋经济”助力文旅消费新机遇

Group 1: Travel Market Trends - The travel market is experiencing a surge in activity as the "May Day" holiday approaches, with online hotel and flight searches significantly increasing, indicating a peak in bookings [1] - Domestic travel bookings for the "May Day" holiday have more than doubled compared to the same period last year, with self-driving tours, free travel, and group tours showing particularly high growth [1][2] - Online travel platforms report a core business growth of over 70% for hotels and tickets, driven by the extended holiday period [1] Group 2: Booking Statistics - Tuniu's data shows that group booking numbers for the "May Day" holiday increased by over 220% week-on-week, with hotel bookings up over 120% and flight bookings up over 80% [2] - As of April 27, domestic flight bookings for the "May Day" holiday reached over 6.34 million, a year-on-year increase of approximately 23%, while international flight bookings exceeded 1.09 million, up about 24% [2] Group 3: Emerging Travel Opportunities - The rise of "port tourism" and "marine economy" is creating new growth opportunities in cultural and tourism consumption, with significant increases in searches for hotels and food near various ports [3] - The popularity of seaside and island tourism is also on the rise, with searches for activities like "sea fishing" and "boat charters" seeing substantial growth [3] Group 4: Accommodation Trends - Tujia's report indicates that popular cities for accommodation bookings have seen an average year-on-year increase of over 30%, with Qingdao being the most popular destination [4] - Hotel booking rates for the "May Day" holiday have increased by 1.3 percentage points compared to last year, with a notable rise in bookings for less accessible small cities [4] Group 5: Promotional Activities - Huazhu Group has launched various promotional activities to welcome the "May Day" holiday, including a plan that covers over 11,000 hotels nationwide, offering nearly 100 million yuan in discounts [5]