Di Yi Cai Jing·2025-04-28 11:29Core Insights - The tourism consumption during the "May Day" holiday is characterized by long-distance travel, increased cross-border travel, and a surge in county-level tourism, with cross-city accommodation orders exceeding 80% and inbound travel orders increasing by 173% year-on-year [1][11]. Group 1: Travel Trends - The "May Day" holiday is expected to see an average daily cross-regional movement of over 270 million people, indicating a significant increase in travel activity [3]. - The trend of "拼假" (combining holidays) has emerged, with users opting for extended trips, leading to a notable increase in long-distance travel bookings [4]. - The proportion of users booking two or more consecutive nights during the holiday is expected to reach 50%, with a significant interest in lesser-known destinations [4]. Group 2: Consumer Behavior - The majority of travelers are opting for trips lasting 3 to 5 days, with 62% of users choosing this duration, while nearly 10% are extending their holidays to 6 days or more through "拼假" [7]. - The primary demographic for travel during this holiday is young adults, particularly those born in the 1980s and 1990s, who account for 45% and 24% of travelers, respectively [7]. - Family travel is also on the rise, with nearly 40% of bookings being for parent-child trips, highlighting a shift in travel preferences [7]. Group 3: Emotional Value in Travel - Young travelers are increasingly prioritizing emotional experiences, with trends such as "traveling with performances" gaining popularity, particularly among the post-95 generation [8]. - The rise of music festivals and events during the holiday is expected to drive significant economic activity, with estimates suggesting that a single concert ticket can generate 7 to 8 times its value in local spending [8]. Group 4: Cross-Border Travel - Inbound tourism is experiencing explosive growth, with hotel search indices for inbound travel increasing by 200% during the holiday period, driven by social media influence and recent tax refund policies for foreign travelers [10]. - The top destinations for inbound travel include major Chinese cities such as Shanghai, Beijing, and Guangzhou, while popular source countries include South Korea, Japan, and the United States [11]. - Outbound travel remains strong, with high booking interest in destinations like Japan, Maldives, and Thailand [11].