Jeffs’ Brands (US:JFBR) Globenewswire·2025-04-28 13:18Core Insights - Jeffs' Brands Ltd has launched an AI-powered pest control mobile app through its subsidiary Fort Products Limited, marking a significant step in expanding its direct-to-consumer digital presence [1][2][3] Group 1: Product Launch - The app is designed to help users identify household pests using AI and provides customized treatment recommendations based on pest type, infestation severity, and user preferences [2][3] - The app also offers curated product suggestions featuring Fort's proprietary pest control solutions [2] Group 2: Strategic Importance - The launch of the app is viewed as a major milestone in Jeffs' Brands' strategy to enhance its digital footprint and deliver effective pest control tools directly to consumers [2][3] - The app underwent extensive internal testing to ensure a seamless user experience across various devices, positioning the company at the forefront of digital transformation in the pest control market [3] Group 3: Future Developments - Fort is also working on an Android version of the app, which has already been submitted and is expected to be available on Google Play soon [4] - This initiative aligns with Jeffs' Brands' ongoing efforts to combine innovative technology with its growing portfolio of consumer brands [4] Group 4: Company Overview - Jeffs' Brands aims to transform e-commerce by creating and acquiring products to become market leaders, leveraging insights into the FBA Amazon business model [5] - The company focuses on utilizing both human capability and advanced technology to enhance product offerings [5]