产品出海→品牌出海 “风浪”中的义乌如何破局？

Core Viewpoint - Yiwu, known as the world's largest small commodity distribution center, is facing challenges due to the US-China tariff war, impacting various foreign trade enterprises differently based on their reliance on the US market [1][24]. Group 1: Impact of Tariffs on Businesses - Yiwu International Trade City hosts over 70,000 merchants, with more than 3,000 engaged in trade with the US, indicating a significant portion of the local economy is affected by US tariffs [1]. - Merchants with a lower dependency on the US market, such as those with around 10% of sales from the US, report manageable impacts due to diversified orders from other regions like Southeast Asia and Africa [1][5]. - Conversely, businesses heavily reliant on the US market, such as those with over 50% of sales from the US, face immediate challenges, needing to find alternative markets quickly to mitigate losses [10][14]. Group 2: Adaptation Strategies - Merchants are actively diversifying their product offerings and markets, with some introducing numerous new products to cater to varied international demands [3][15]. - Companies are focusing on enhancing their internal capabilities, such as digital transformation and automation, to improve efficiency and reduce costs in response to tariff pressures [21][23]. - Yiwu's businesses are leveraging the "Belt and Road" initiative to expand into new markets, with significant trade volumes reported with countries involved in this initiative [20][24]. Group 3: Brand Development and Market Positioning - There is a growing emphasis on developing independent brands to escape the low-price competition and gain pricing power in the market [24][30]. - Companies like those in Yiwu are increasingly recognizing the importance of establishing their own brands to enhance product quality and market presence, moving away from being mere OEMs [26][28]. - The Yiwu Customs has introduced initiatives to support brand development, with a notable increase in brand registrations, indicating a shift towards a more sustainable and high-quality export model [30].