林氏家居创新营销策略 携手抖音商城引领家居消费新潮流

Group 1 - The core viewpoint of the articles highlights Lin's Home's deep collaboration with Douyin Mall for a promotional event, setting a new marketing benchmark in the durable consumer goods market amid increasing competition [1] - Lin's Home successfully engaged consumers through precise content marketing strategies, addressing challenges such as long decision-making cycles and high trial costs [1] - The company utilized the excitement surrounding the Paris Olympics by partnering with trampoline world champion Luo Dan, integrating sports spirit into home living through short videos and live interactions, enhancing brand recognition and consumer aspirations for a healthy lifestyle [1] Group 2 - Lin's Home focused on urban emotional demographics by collaborating with popular short drama influencer Mu Rongzhuang to create a series that cleverly integrated product features and design into the storyline, effectively promoting consumer conversion [1] - During the annual strategic new product launch, Lin's Home showcased its unique products through a combination of live streaming and on-site events with global brand ambassador Wang Yibo, bridging the gap between the brand and consumers [1] - The multi-account matrix promotion strategy on Douyin attracted widespread consumer attention and participation, driving short-term sales goals and establishing a positive brand image [1][2] Group 3 - This collaboration not only solidified Lin's Home's leadership position in the home furnishings industry but also provided new momentum and direction for the industry's digital transformation and innovative development [2] - Lin's Home plans to continue exploring innovative marketing paths to offer consumers more fashionable, comfortable, and diverse home products in the future [2]