一季度深圳社会消费品零售总额2403.17亿元，同比增长3.1% 深圳消费市场“热”潮涌动充满活力

Group 1 - In the first quarter of 2025, Shenzhen's total retail sales of consumer goods reached 240.3 billion yuan, a year-on-year increase of 3.1%, with an acceleration of 1.4 percentage points compared to January-February [1] - The city has implemented over 470 promotional activities to boost consumption, including significant success in the "trade-in" policy, which has led to the opening of 258 new stores and a surge in consumer activity [1][2] - The "trade-in" policy has shown remarkable results, with household appliances and audio-visual equipment sales increasing by 59.3%, and wearable smart devices by 53.1% year-on-year [2] Group 2 - The automotive sector has also experienced a peak in sales, with over 300,000 BYD electric vehicles sold in January, marking a 49.16% year-on-year increase [3] - As of April 21, 2025, the "trade-in" program has driven the sale of 39,000 vehicles, generating sales worth 9.77 billion yuan [3] Group 3 - The integration of commerce, culture, and tourism has led to the launch of over 470 promotional events, creating new consumption models such as "Tech+" and "Park+Business Circle" [4] - The "Tech+" consumption model has gained popularity, with significant public engagement during events like the Guangdong-Hong Kong-Macao Greater Bay Area Garden Competition, which attracted 1.283 million visitors [4] Group 4 - The first quarter of 2025 saw the addition of 258 new flagship and concept stores in Shenzhen, driven by the "first launch economy" and innovative consumption scenarios [5] - Online retail in Shenzhen has maintained rapid growth, with a year-on-year increase of 20.8% in the first three months of 2025 [5] Group 5 - Shenzhen has seen a surge in international tourism, with 48.112 million visitors in the first quarter, including over 8 million international tourists, a year-on-year increase of 17.3% [6] - The city has enhanced its service environment for international visitors, including the introduction of AI translation devices and a streamlined tax refund process for foreign tourists [6] Group 6 - Policies aimed at improving cross-border consumption have been implemented, including convenient customs clearance and special offers for Hong Kong visitors [7]