从原粮种植到产业协同 “白酒+”重构农产品价值链

Core Viewpoint - The integration of the liquor industry with specialty agricultural products under the "Liquor+" model is seen as a promising path for innovation, enhancing the market value of agricultural products while ensuring high-quality raw material supply for the liquor industry, thus promoting rural revitalization [1][2]. Industry Development - The liquor industry is transitioning from extensive development to high-quality growth, leveraging technological innovation and digital brewing to reshape the value chain [2][3]. - The "Liquor+" model extends the value chain by embedding agricultural products into high-value liquor production, enhancing both vertical and horizontal integration [2][3]. Agricultural Standards and Quality - The lack of unified standards in traditional agricultural production often leads to inconsistent quality, which the "Liquor+" model addresses through collaboration in research, talent development, and standardized cultivation practices [3][4]. - Significant investments in research and development are being made, with over 12 million yuan allocated in the past three years for breeding new varieties of sorghum [3]. Economic Impact - The liquor industry significantly contributes to the economy, with leading companies generating substantial agricultural output growth; for every 100 million yuan in revenue, an average of 22 million yuan in upstream agricultural value is created [6]. - The price of high-quality sorghum has increased significantly due to improved cultivation practices, with prices reaching 11.2 yuan per kilogram for premium varieties [6]. Collaborative Development - The "Liquor+" model fosters collaboration between liquor companies and farmers, ensuring stable pricing and long-term contracts that benefit agricultural producers [6][8]. - Innovative agricultural practices, such as the use of modern technology for crop management, are being implemented to enhance efficiency and product quality [7][8]. Social and Economic Benefits - The model promotes a dual income stream for farmers through land leasing and labor opportunities, contributing to rural economic stability [8]. - The "Liquor+" initiative is not merely an industry overlay but a reconstruction of the industrial ecosystem, aiming for sustainable agricultural modernization [8].