实探“即买即退”商店：深挖入境游潜力 拓展消费新空间

Core Viewpoint - The implementation of the "immediate tax refund" service in China aims to boost inbound consumption and enhance the international image of Chinese brands, with significant growth in both the number of tourists and their spending observed in 2024 [1][4]. Group 1: Policy and Implementation - The "immediate tax refund" service was first piloted in Beijing SKP in 2019 and has now expanded to 16 stores across the city, with a nationwide rollout announced by the State Taxation Administration [1][2]. - The service allows foreign travelers to receive tax refunds immediately upon purchase, simplifying the process and enhancing the shopping experience [3][5]. - In 2024, the scale of tax refunds in ten pilot regions is expected to grow by 22 times year-on-year, significantly outpacing the national growth rate of 18 times [2][4]. Group 2: Economic Impact - In 2024, inbound tourists to China reached 131.9 million, a 60.8% increase, with total spending amounting to $94.2 billion, reflecting a 77.8% growth [4][5]. - The number of travelers utilizing tax refunds, the sales of tax refund goods, and the total tax refunds issued have all seen substantial year-on-year increases of 2.3 times, 1.2 times, and 1.3 times, respectively [4][5]. - The share of inbound consumption in China's GDP is approximately 0.5%, indicating significant potential for growth compared to 1% to 3% in other major countries [5][6]. Group 3: Market Opportunities - The "immediate tax refund" service is expected to stimulate consumer spending, with a notable 104% increase in tax refund customers at Beijing SKP in 2024 compared to the previous year [2][3]. - The initiative is anticipated to enhance the competitiveness of Chinese brands internationally, providing a platform for showcasing their value and attracting global consumers [5][6]. - The government encourages a diverse range of stores, including international brands and traditional Chinese brands, to participate in the tax refund program, thereby enriching the product offerings available to travelers [6][7].