多维发力 提质增效 上海全力打造中国入境旅游消费第一站

Group 1 - Shanghai is positioning itself as the leading destination for inbound tourism in China, with a significant increase in foreign visitors, reaching 1.743 million in Q1 2023, a year-on-year growth of 37.1%, and foreign tourists exceeding 1.259 million, up 61.9% [2] - The city is enhancing the consumption experience for inbound tourists through various initiatives, including optimizing the tax refund environment and increasing the number of tax refund points to facilitate easier access for international travelers [2] - The upcoming "Five-Five Shopping Festival" will feature a "Business Circle Boutique Promotion Festival," offering shopping vouchers and gifts to attract foreign tourists, while the "Shanghai Summer" international consumption season will provide diverse experiences from July to October [3] Group 2 - A new one-stop inbound service platform called "Easy Go" has been launched, integrating high-frequency service needs such as dining, transportation, and shopping, while also promoting various discounts and public services for inbound tourism [4] - The establishment of Shanghai Zhongjiu New Travel Service Co., a joint venture between China Tourism Group and Jiushi Tourism, aims to enhance inbound tourism services and leverage Shanghai's geographical advantages to attract tourists from East China and Southeast Asia [5] - Feedback from foreign nationals is being actively sought to improve services, with a focus on language support, payment convenience, and promotional efforts, indicating a commitment to enhancing the overall experience for global visitors [6]