“捏碎烦恼” 硅胶“捏捏乐”销量翻倍成年轻人新宠

Group 1 - The core viewpoint of the article highlights the rising popularity of "squishy toys" among young adults aged 20-35, particularly in Hangzhou, where sales have surged significantly in recent years [2][3] - The number of adult customers purchasing "squishy toys" has increased markedly compared to previous years, indicating a shift in the target demographic from children to young professionals [3] - Online platforms have seen substantial sales, with various stores reporting monthly sales exceeding 10,000 units for "squishy toys," particularly among women aged 18-35, who make up over 60% of buyers [3][4] Group 2 - The success of "squishy toys" is attributed to product innovation, social media promotion, and the growing trend of emotional consumption, where consumers seek products that fulfill emotional needs [2][4] - Retailers are continuously optimizing the materials and designs of these toys, with new styles resembling real desserts gaining popularity, leading to significant sales increases [4] - Social media influencers play a crucial role in promoting "squishy toys," driving more customers to purchase them due to their appealing aesthetics and fun nature [4]