激发旅游消费市场内在潜力 市场监管总局发布两项旅游服务国家标准

Core Viewpoint - The recent approval and release of the revised national standards for tourism services, specifically "Tourism Information Consulting Services" and "Requirements for Facilities and Services of Tourism Restaurants," aim to enhance the tourism service standard system, improve public service quality, and stimulate tourism consumption to better meet the needs of the public [1][2]. Group 1: Tourism Information Consulting Services - The new standard for "Tourism Information Consulting Services" will be implemented on July 1, 2025, replacing the previous standard from 2010, and focuses on both online and offline service delivery [2]. - Key revisions include an expanded scope to cover various institutions providing tourism information consulting services at destinations, an emphasis on online service requirements, and the incorporation of market-oriented elements for promoting tourism destinations [2]. - The standard also enhances accessibility and sustainability requirements, advocating for long-term interaction between destinations and tourists through data collection and analysis [2]. Group 2: Requirements for Facilities and Services of Tourism Restaurants - The revised standard for "Requirements for Facilities and Services of Tourism Restaurants" introduces specific definitions and requirements for restaurant facilities, menu offerings, customer service, and management practices [3]. - It emphasizes five fundamental principles, including compliance with safety and health regulations, promoting customer-centric service, advocating for waste reduction, encouraging green practices, and integrating cultural tourism [3]. - The standard aims to elevate the management and service quality of tourism restaurants, thereby supporting responsible consumption and cultural promotion while aligning with contemporary market demands [3].