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茅台将优化经销商考核,明确“谁在认真做市场”;五粮液发布17个新品系列丨酒业早参
Mei Ri Jing Ji Xin Wen·2025-04-29 00:50

Group 1 - Moutai will optimize the dealer assessment system, emphasizing the importance of identifying those who are actively engaging in the market [1] - The restructuring of the manufacturer-dealer relationship aims to eliminate "sitting merchants" who rely solely on channel profits and support "active merchants" who can take on social responsibilities and deepen regional engagement [1] - This initiative is expected to enhance dealer motivation, improve service quality, and expand Moutai's market share and competitiveness [1] Group 2 - Wuliangye launched 17 new product series, covering various consumption scenarios such as banquets, gifts, collections, and staple liquor, indicating an upgrade in its product matrix [2] - By diversifying its product line, Wuliangye aims to meet the full lifecycle needs of consumers, thereby strengthening its market competitiveness and brand loyalty [2] Group 3 - Kuaizi Jiao reported a slight revenue increase of 0.89% for 2024, but a net profit decline of 3.83%, indicating potential issues with rising costs and aging product structure [3] - Mogaogong's revenue grew significantly by 65.38% in 2024, but it faced an expanded net loss, highlighting the need for operational optimization to achieve profitability [3]