青年消费观里藏着“矛盾美学”

Group 1 - The core viewpoint of the articles highlights the evolving consumption behavior of contemporary youth, characterized by a balance between frugality in daily expenses and willingness to spend on personal interests and experiences [1][2][3] - A survey conducted by China Youth Daily revealed that 81.02% of respondents believe that spending on interests should not be compromised, while 63.20% agree that social spending is justified [1] - The concept of "quality-price ratio" is emphasized, with 87.32% of university students prioritizing quality alongside cost, and 85.55% asserting that education expenses should not be cut [3] Group 2 - Young consumers are increasingly opting for experiential spending, such as travel, which they view as an investment in personal growth and emotional fulfillment [2] - The survey indicates that 70.36% of respondents choose affordable alternatives for basic clothing, while 44.15% do so for daily necessities, reflecting a shift away from brand-centric purchasing [3] - The "three no principles" articulated by respondents suggest a cautious approach to marketing strategies, focusing on genuine needs rather than impulsive purchases [3]