Chan Ye Xin Xi Wang·2025-04-29 01:23Core Viewpoint - Camping has emerged as a popular lifestyle choice in China, driven by a desire to connect with nature and escape urban environments, leading to significant growth in the camping economy and related industries [1][10]. Industry Overview - Camping is defined as a temporary outdoor living arrangement, originally for military and surveying purposes, which has evolved into a leisure activity enjoyed by many [3]. - The camping market in China reached a core market size of 149.4 billion yuan in 2017, projected to grow to 2,139.7 billion yuan by 2024, with a compound annual growth rate of 46.3% [1][10]. - However, in 2023, the growth rate of the core market decreased from 52% in 2022 to 18%, influenced by the diversion of consumers to other emerging leisure activities post-pandemic [1][10]. Policy Support - The Chinese government has introduced several policies to promote the camping industry, including the establishment of camping zones in tourist areas and support for camping equipment development [5][7]. - Key policies include the 2022 guidance on promoting camping tourism and the 2023 measures to release tourism consumption potential, which encourage the creation of camping leisure areas in urban parks and open spaces [5][7]. Industry Chain - The camping industry chain consists of upstream (scenic areas, campsite construction), midstream (production of camping equipment), and downstream (sales channels such as malls and e-commerce) [8][10]. Market Growth - The camping economy is expected to drive significant growth in related sectors, including food, accommodation, and transportation, with the overall camping market projected to exceed 1,000 billion yuan, reaching 1,155.45 billion yuan by 2024, a year-on-year increase of 47% [12]. - The campsite market is also expanding, growing from 13.4 billion yuan in 2018 to an estimated 48.6 billion yuan by 2024 [14]. Competitive Landscape - The camping market is characterized by diverse and intense competition, with both international and domestic brands vying for market share. Domestic brands are gaining recognition in the mid-to-high-end market due to their cost-effectiveness and understanding of local consumer preferences [16][17]. Future Trends - The camping experience is expected to diversify, becoming a more integrated part of daily life, with new forms of camping emerging, such as outdoor music festival camping and stargazing camping [21]. - The industry is also anticipated to undergo digital transformation, incorporating technology to enhance the camping experience, such as smart tents and drone usage [22]. - The camping economy will continue to foster collaboration with cultural, sports, and educational sectors, creating a rich ecosystem of activities and experiences [23].