研判2025！中国旅游行业发展背景、产业链、旅游人次、旅游总花费及发展前景分析：旅游市场发展稳健，跨境旅游服务持续优化[图]

Core Viewpoint - The domestic tourism market in China is experiencing a significant recovery and is expected to enter a new prosperous development cycle in 2024, driven by favorable policies, improved supply, and increased travel willingness. Key indicators such as total tourism expenditure and number of domestic travelers have surpassed or approached 2019 levels [1][16]. Industry Overview - China's tourism industry is one of the largest and fastest-growing markets globally, with tourism becoming a popular lifestyle choice among the populace [1][16]. - The industry has undergone three main phases: the golden age of inbound tourism in the 1980s, the rise of mass tourism in the late 1990s, and the integration of cultural tourism since 2018 [7]. Current Market Data - In 2024, the total number of domestic travelers is projected to reach 5.615 billion, an increase of 724 million from 2023, representing a year-on-year growth of 14.8% [1][16]. - Domestic tourism expenditure is expected to reach 5.75 trillion yuan, an increase of 840 billion yuan from 2023, with a year-on-year growth of 17.1% [1][16]. Policy Support - The Chinese government is actively promoting the tourism sector through various policies aimed at enhancing infrastructure, digital services, and cultural tourism experiences [8][9]. - Initiatives include improving mobile network coverage in key tourist areas and implementing cultural and tourism consumption action plans [8][9]. Industry Structure - The tourism industry encompasses a wide range of sectors, including transportation, accommodation, dining, shopping, and entertainment [12]. - The industry is characterized by a large number of players, with companies categorized into three tiers based on revenue, with the top tier exceeding 2 billion yuan [22]. Key Companies - Major companies in the tourism sector include China Youth Travel Service, Songcheng Performance Development, and others, with varying revenue levels and business focuses [24][26]. - For instance, China Youth Travel Service reported a revenue of 9.957 billion yuan in 2024, reflecting a growth of 3.34% [24]. Future Trends - The tourism industry is expected to accelerate its digital transformation, incorporating technologies such as AI and big data to enhance customer experiences and operational efficiency [28]. - There is a growing demand for immersive experiences and cultural integration in tourism, with a shift from sightseeing to deeper engagement with local cultures [29]. - Sustainability will become a key focus, with an emphasis on eco-friendly practices and low-carbon tourism options [30].