琼海：渐成旅游康养热门目的地

Core Viewpoint - Qionghai is emerging as a popular destination for tourism and health care, leveraging its unique ecological environment and proximity to the Boao Lecheng International Medical Tourism Pilot Zone to create a "sports + tourism + health" model [10][12][17]. Group 1: Tourism Development - Qionghai is focusing on developing sports tourism and health tourism, aiming to become a "medical tourism capital and health vacation destination" [10]. - The city has successfully integrated sports events into its tourism economy, enhancing its vibrant city image [11][12]. - Qionghai has hosted over 20 high-quality sports events since last year, including national and international competitions, which have elevated its sports profile [12]. Group 2: Health and Wellness Initiatives - Qionghai has established a comprehensive service hub for "winter residents," providing high-quality health care facilities and services for elderly visitors [14][15]. - The city has launched various medical tourism routes, integrating traditional Chinese medicine and wellness programs, attracting both domestic and international tourists [15][17]. - The Lecheng Pilot Zone has introduced over 470 types of international innovative medical products, enhancing Qionghai's appeal as a health tourism destination [15]. Group 3: Infrastructure and Policy Support - Qionghai is set to complete the Cultural and Sports Center in 2023, which will host large-scale sports events and cultural activities, further promoting the "cultural tourism + sports" industry [11]. - The city has implemented management regulations for marine and aerial sports activities to ensure safety and legality, supporting the high-quality development of the sports tourism industry [16]. - Qionghai is collaborating with the Lecheng Pilot Zone to create a "Health Island, Happy City" brand, aiming to build a comprehensive health industry chain [17].