Core Viewpoint - The article highlights how Fulejia, known as the "first stock of medical dressings," is redefining the domestic skincare market by shifting from "ingredient competition" to "mechanism innovation," leveraging scientific advancements to enhance product efficacy and establish a competitive edge in the increasingly saturated beauty industry [1][3]. Group 1: Industry Trends - The domestic beauty industry is experiencing intense competition, with brands previously relying on popular ingredients and marketing strategies to attract consumers [1]. - The trend of "ingredient stacking" has led to market homogenization, failing to address complex skin issues and lacking long-term competitiveness [1]. Group 2: Company Innovations - Fulejia has adopted supramolecular technology as a core competitive advantage, allowing for the design and recombination of different functional molecules into new supramolecular structures, enhancing product efficacy [2]. - The company has developed several innovative raw materials using supramolecular technology, such as supramolecular white pool flower seed oil and supramolecular grape seed oil, which improve skin nourishment and penetration efficiency [2]. Group 3: Research and Development - Fulejia actively collaborates with various universities and research institutions to explore cutting-edge fields, ensuring that technological innovations align with market demands [3]. - The company emphasizes a research and development system that integrates external scientific resources, focusing on the physiological mechanisms of skin rather than merely competing on ingredient concentrations [3].
从「成分内卷」到「机理创新」：敷尔佳重新定义国货科技护肤