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中顺洁柔(002511):主动调整业务 短期业绩承压

Core Insights - The company reported a decline in revenue and net profit for 2024, with total revenue of 8.151 billion yuan, down 16.84% year-on-year, and a net profit of 77 million yuan, down 76.8% year-on-year [1] - In Q4 2024, the company experienced a significant drop in revenue and net profit, with revenue at 2.195 billion yuan, down 26.27% year-on-year, and net profit at 24 million yuan, down 85.9% year-on-year [1] - For Q1 2025, the company saw a revenue increase of 12.06% year-on-year to 2.068 billion yuan, but net profit decreased by 30.05% year-on-year to 67 million yuan [1] Financial Performance - The company's gross margin for 2024 was 30.7%, a decrease of 2.45 percentage points year-on-year, with a net profit margin of 0.95%, down 2.45 percentage points year-on-year [2] - In Q4 2024, the gross margin further declined to 29.85%, down 10.09 percentage points year-on-year, with a net profit margin of 1.07%, down 4.54 percentage points year-on-year [2] - For Q1 2025, the gross margin improved slightly to 30.85%, but still down 3.67 percentage points year-on-year, with a net profit margin of 3.23%, down 1.94 percentage points year-on-year [2] Market Position and Future Outlook - The company has established itself as a leading brand in the high-end household paper market, maintaining a strong position despite short-term competitive pressures [3] - Revenue projections for 2025-2027 are estimated at 8.748 billion yuan, 9.322 billion yuan, and 9.823 billion yuan, representing year-on-year growth of 7.3%, 6.6%, and 5.4% respectively [3] - Expected net profits for 2025-2027 are projected at 212 million yuan, 261 million yuan, and 311 million yuan, with significant growth rates of 174.4%, 23.2%, and 19.1% respectively [3]