HAOYANG(SZ:300833) Xin Lang Cai Jing·2025-04-29 02:46Core Viewpoint - The company reported a decline in revenue and net profit for 2024 and Q1 2025, attributed to various factors including trade tensions and operational adjustments [1][3]. Financial Performance - In 2024, the company achieved revenue of 12.12 billion, a year-on-year decrease of 7.12%, and a net profit of 3.02 billion, down 17.61% [1]. - For Q4 2024, revenue was 2.66 billion, a decline of 9.64%, with a net profit of 0.43 billion, down 22.15% [1]. - In Q1 2025, revenue was 2.90 billion, a decrease of 8.04%, and net profit was 0.53 billion, down 47.04% [1]. Dividend Announcement - The company announced a cash dividend of 13 yuan per 10 shares, totaling 1.64 billion [2]. Strategic Adjustments - The company is facing short-term pressures but is actively adjusting its strategies, including increasing investment in its own brands and expanding its global presence through acquisitions [3]. - The OBM business revenue reached 8.43 billion in 2024, showing a growth of 2.4% and accounting for 70% of total revenue [3]. Industry Outlook - The downstream demand in the industry remains strong, with ongoing robust demand for performances both domestically and internationally [3]. - The company is leveraging its experience in significant projects to enhance its brand recognition and competitive edge [3]. Profitability and R&D Investment - The gross margin for 2024 improved by 0.41 percentage points to 50.37%, driven by increased contributions from proprietary brands and new products [4]. - R&D expenses rose by 51.05% to 85.85 million, reflecting the company's commitment to innovation [4]. - In Q1 2025, the gross margin decreased by 3.25 percentage points to 49.14%, indicating pressure on profitability [4]. Investment Plans - The company plans to invest at least 6.03 billion in building a performance equipment industrial base, which aligns with local industrial policies and aims to enhance market competitiveness [5]. Long-term Investment Perspective - The company is recognized as a leading manufacturer in the stage lighting equipment sector, with a strong competitive advantage due to its combination of overseas brands and domestic production capabilities [6]. - Despite short-term challenges, the long-term outlook for the stage lighting equipment industry remains stable, with expected revenue growth in the coming years [6].