“Amazing Shenzhen”全球旅游计划启动

Core Insights - Shenzhen has launched the "2025 Amazing Shenzhen Global Tourism Plan," aiming to enhance its tourism offerings and attract international visitors through various innovative experiences and services [1] Group 1: Tourism Offerings - The plan includes 20 key cultural and tourism initiatives, such as Michelin dining, duty-free shopping, and helicopter tours, designed to create a comprehensive travel experience [1] - Shenzhen is integrating high-end dining options with cultural tourism and nightlife, promoting a "food + culture + night economy" model to enhance its culinary scene [2] - The city is introducing a "blind box + consumption voucher" model for accommodations, allowing tourists to unlock surprise stays and experiences, thereby reducing travel costs and enhancing immersive experiences [2] Group 2: Shopping and Consumer Experience - Shenzhen aims to become a preferred shopping destination by launching themed consumption events and enhancing its duty-free shopping network [3] - The city is promoting a "one-stop shopping" ecosystem through various marketing campaigns and consumer maps, positioning itself as a global shopping hub [3] - New tourism routes and experiences, including industrial tours and low-altitude flights, are being introduced to cater to diverse visitor interests [3] Group 3: Transportation and Accessibility - Shenzhen is developing cross-border transportation infrastructure to create a "30-minute Bay Area living circle," enhancing accessibility for international tourists [4] - Special flight discounts and free half-day tours are being offered to international visitors, promoting deeper engagement with the city [4] - The city is implementing various service innovations to streamline the travel experience for international tourists, including multilingual support and hassle-free access to attractions [4] Group 4: Branding and Promotion - Shenzhen is focusing on building a comprehensive branding strategy that includes a global tourism symbol, promotional campaigns, and a one-stop service model for inbound tourism [5] - The city aims to present a unique image that combines innovation and cultural richness, enhancing its appeal to global travelers [5]