悦达起亚全价值链本土化焕新，多措并举驱动智电转型

Group 1: Sales Performance - Kia achieved a global sales record of 3.09 million vehicles in 2024, marking a historical high, particularly in North America and Europe [2] - In Q1 of this year, Kia's global sales exceeded 772,000 units, setting a record for the same period, with a year-on-year increase of 13% [1] Group 2: Strategic Initiatives - Kia plans to enhance brand recognition, optimize product strategy, strengthen quality construction, and expand channels by 2025, focusing on transformation investments [1] - The new brand slogan "Kia, Driven by Heart" will be launched this year to highlight the core advantages of safety, quality, and companionship [2] Group 3: Product Development - Kia intends to launch three new products next year and plans to introduce new electric models, including sedans and mid-to-large SUVs, to embrace the electric vehicle trend in China [3] - Investments of 188 million yuan will be made to upgrade smart factories and improve customer satisfaction through various quality management initiatives [3] Group 4: Channel Strategy - Kia has adopted an omnichannel strategy, integrating online and offline services to enhance user experience and service accessibility [4] - Strategic partnerships with JD.com and Tmall for after-sales services aim to expand service networks in underdeveloped cities [4]