预包装食品新规 让“零添加”成为过去时

Core Viewpoint - The new food labeling regulations aim to eliminate misleading terms like "zero added" from packaging, impacting consumer choices and industry practices [1][2][4]. Group 1: Regulatory Changes - The newly released "National Standard for Food Safety Prepackaged Food Labeling General Principles" (GB 7718-2025) prohibits the use of terms such as "no additives" and "zero additives" on food labels, with a two-year transition period before enforcement begins on March 16, 2027 [2][4]. - The transition period allows companies to clear existing inventory and adapt to the new standards, indicating a significant shift in labeling practices within the food industry [4][5]. Group 2: Consumer Impact - Consumers are experiencing confusion due to the prevalence of "zero added" labels, leading to difficulties in product selection, as many are unaware of the upcoming regulatory changes [2][3]. - A significant portion of consumers expressed uncertainty regarding the meaning of "zero added" products, which complicates their purchasing decisions [3]. Group 3: Industry Response - Companies are expected to engage in aggressive promotions to clear out existing stock of "zero added" products during the transition period, with strategies such as discounts and buy-one-get-one-free offers becoming common [4]. - Experts predict that "zero added" products may continue to be available for an additional 3-4 years due to existing inventory and product shelf life, despite the new regulations [4][5]. Group 4: Strategic Implications - The introduction of the new standards aligns with national goals for high-quality development and addresses the need to regulate the "zero added" labeling phenomenon in the food industry [5]. - The new regulations are seen as beneficial for consumers, ensuring clearer product information and promoting better industry practices [5].