鄂尔多斯市最新文旅消费措施发布啦

Group 1 - The core viewpoint of the article is the release of measures by the Ordos Municipal Government to promote cultural and tourism consumption, focusing on stimulating market activity and supporting new media promotion [1][3] Group 2 - The measures include 13 specific actions aimed at consolidating the domestic tourist market and expanding inbound tourism, such as subsidies for organizing overseas tourists to visit Ordos, with a maximum subsidy of 200,000 yuan [3][5] - Support for cultural tourism consumption includes initiatives like issuing the Ordos tourism annual card, distributing tourism consumption vouchers, and encouraging large-scale events, with a 20% reward on ticket sales for events with over 5,000 attendees [5][8] Group 3 - New media promotion measures involve financial support for content creators with significant followings on platforms like Douyin and WeChat, with subsidies ranging from 200,000 to 800,000 yuan based on engagement metrics [7][8] - The government allocates 10 million yuan annually for promoting Ordos tourism through social media influencers and aims to enhance the brand's visibility [7][8] Group 4 - During the "May Day" holiday, Ordos will host 57 activities under the theme "Ignite Warm City, Enjoy May Day," aiming to create a rich cultural tourism experience for visitors [10]