Core Viewpoint - Guolian Aquatic announced a significant net loss of 742 million yuan for 2024, attributed to severe challenges in the aquaculture industry, including trade tariffs, weak market demand, and low prices for key products [1][2] Financial Performance - The company's operating revenue for 2024 was 3.409 billion yuan, with a net loss of 742 million yuan [1] - The asset-liability ratio has been optimized to 54.10% following substantial impairment provisions [2] Industry Challenges - The global aquaculture industry is facing three major pressures: escalating international trade barriers, structural decline in consumer demand, and temporary oversupply in farming capacity [2] - The industry is experiencing intense competition, with many listed companies reporting losses exceeding 100 million yuan [2] Strategic Adjustments - Guolian Aquatic is actively divesting inefficient assets and focusing on high-value segments, similar to strategies employed by international food giants [2] - The company has ceased its aquaculture and feed businesses to concentrate resources on deep processing of prepared dishes and B2B supply chain services [2] Product Development and Innovation - The company is shifting its focus from price competition to value creation, investing in product research and technological innovation [3] - The introduction of the "0 additive" platinum shrimp product aligns with growing consumer demand for healthy food options [3] Supply Chain Management - Guolian Aquatic has established a global supply chain network covering 25 countries to ensure food safety and quality [4] - The company collaborates with reliable suppliers and has formed long-term strategic partnerships with international seafood giants [4] Marketing and Distribution - The company has developed a comprehensive multi-channel marketing system, covering both B2B and B2C markets [5][6] - A total of approximately 300 new distributors were developed during the reporting period, contributing 140 million yuan to revenue [6] Future Outlook - By 2025, Guolian Aquatic plans to focus on core products, enhance market channels, and strengthen its brand image as "China's Shrimp King" [7] - The company aims to implement a 321 strategy for key products, targeting annual sales exceeding 500 million yuan [7]
国联水产:24年营收34.09亿元,从规模扩张到质量增长