关税冲击下的广东照明业探路：强化议价能力，调整供应链布局

Core Viewpoint - The article discusses the impact of U.S. tariffs on global trade and how Guangdong, as China's leading economic and foreign trade province, is actively responding to these challenges through various strategies and market adjustments [2]. Group 1: Industry Response to Tariffs - The U.S. lighting industry has expressed concerns about the challenges posed by tariffs, including the difficulty of supply chain adjustments and the inability of domestic production to meet demand [2][10]. - Guangdong's lighting industry has been proactive, participating in major trade fairs like the 32nd Guzhen International Lighting Fair and the 137th Canton Fair to attract global customers and boost confidence [2][12]. - Companies like Dongguan Huayi Color Landscape Craft Co., Ltd. are adapting by maintaining existing U.S. B-end clients while exploring markets in other countries, including Europe [5][16]. Group 2: Pricing and Market Strategies - Huayi Color has adopted a FOB (Free on Board) trade model, which has led to a price increase of approximately 10% for their holiday lighting products due to the tariff impact [7]. - The company has shifted focus to direct sales and online marketing, reducing reliance on intermediaries and maintaining pricing power in the U.S. market [7][8]. - Other companies are also diversifying their markets, with some reporting minimal impact from U.S. tariffs due to their core customer bases being outside the U.S. [12][14]. Group 3: Overseas Production and Expansion - Shenzhen-based companies like Zhouming Technology have acquired U.S. firms to establish local production and distribution, helping to mitigate tariff impacts [5][16]. - Many Guangdong lighting companies are investing in overseas production bases in regions like Southeast Asia to support local customers and adapt to changing market conditions [16][18]. - The trend of relocating production to countries such as Cambodia, Vietnam, and Thailand is expected to continue, as U.S. lighting production is unlikely to return to domestic levels [18].