Core Viewpoint - The 2025 Shanghai International Auto Show showcased FAW-Volkswagen's commitment to electric and intelligent transformation, highlighting innovative products like the ID.AURA concept car and the new flagship SUV, the all-new Langjing [1][2][10]. Group 1: Product Highlights - The ID.AURA, FAW-Volkswagen's first CMP platform concept car, features a youthful design and advanced CEA electronic architecture, enhancing connectivity and response speed by over 30% [2][4]. - The all-new Langjing SUV, designed for families, boasts a spacious interior with an 87.2% space utilization rate and the ability to carry four suitcases without folding the third row [6][8]. - The new Langjing is powered by the fifth-generation EA888 2.0T engine, achieving a 23.5% increase in maximum power and a 14.3% increase in peak torque, while reducing fuel consumption to 8.33L/100km [8]. Group 2: Strategic Initiatives - Starting in 2026, FAW-Volkswagen plans to launch 10 new models, including 5 pure electric and 2 plug-in hybrid vehicles, tailored to meet the needs of Chinese consumers [10]. - The company is shifting from a "global collaboration" model to a "local leadership" approach, enhancing its role in product definition and development to better serve local market demands [10][11]. - FAW-Volkswagen emphasizes quality and service as core competitive advantages, implementing a "double lifetime warranty" policy for its entire fuel SUV lineup [11]. Group 3: Technological Advancements - The self-developed Shugang Zhiyu cockpit features innovative technologies like intelligent music glass, reducing energy consumption by 72% compared to traditional systems [4]. - The integration of advanced technologies in the ID.AURA and the Shugang Zhiyu cockpit reflects FAW-Volkswagen's commitment to leading the future of mobility [2][4]. Group 4: Market Positioning - FAW-Volkswagen aims to drive high-quality development in the Chinese automotive industry by focusing on technological innovation, customer-centric approaches, and safety standards [11]. - The company is determined to redefine the standards of luxury and comfort in the automotive sector, leveraging its 34 years of experience in the Chinese market [4][11].
新技术、新商品、新面貌 一汽-大众大众品牌上海车展擘画转型新篇章
Zheng Quan Zhi Xing·2025-04-29 04:11