植物医生：以自然密码解码2025世博会“可持续之美”新范式

Core Viewpoint - The announcement of Plant Doctor as the official authorized brand for the 2025 World Expo marks a significant breakthrough for Chinese brands on the international stage, showcasing the technological strength of Eastern beauty through the key ingredient "Dendrobium polysaccharides" [1][4]. Group 1: Partnership and International Expansion - The 2025 World Expo's theme of "Building the Future Society, Imagining Tomorrow's Life" aligns with Plant Doctor's brand philosophy of "Revering Nature, Advocating Science, and Giving Back to Society" [2]. - Plant Doctor began its international journey in 2019 by opening its first overseas store in Osaka, Japan, and has since expanded into markets like Singapore and Hong Kong, with over 5,000 single-brand stores globally and more than 24 million members [2]. - The company plans to continue its strategic expansion in the Asia-Pacific region, targeting emerging markets such as the Philippines and Vietnam [2]. Group 2: Research and Development - Plant Doctor collaborates with the Kunming Institute of Botany to innovate in the cosmetics market, breaking through barriers with the discovery of Dendrobium polysaccharides, which have shown significant anti-aging effects [3][4]. - The Dendrobium polysaccharides project has received a national award for commercial technological progress, affirming Plant Doctor's market position as the leading retailer of Dendrobium skincare products globally [4]. - The unique Dendrobium variety used, "Kunzhong No. 1," has a polysaccharide content approximately 15% higher than the pharmacopoeia standard, enhancing its efficacy in skincare [4]. Group 3: Social Responsibility - Plant Doctor integrates market profits into ecological protection efforts, establishing a partnership with the UNDP to promote biodiversity and mountain ecosystem restoration, benefiting over 10,000 local residents [6]. - The company has invested 30 million yuan in building a biodiversity experience park, which serves as a permanent exhibition site for COP15, and has sponsored the Wu Zhengyi Botany Award to support achievements in botanical research [6]. - The recognition as the official brand for the 2025 World Expo not only highlights the strength of Chinese brands but also emphasizes the company's commitment to sustainable development and social responsibility [6].