SMCP - Press Release - 2025 Q1 Sales

Core Viewpoint - The company reported solid sales growth in Q1 2025, driven primarily by strong performance in France and the EMEA region, while facing challenges in Asia due to network optimization efforts in China [2][6][13]. Sales Performance - Total sales for Q1 2025 reached €297 million, reflecting a 2.6% organic growth compared to €287 million in Q1 2024 [6]. - Sales by region: - France: €102.1 million, up 4.0% organically [4]. - EMEA (excluding France): €98.0 million, up 9.2% organically [7]. - America: €43.9 million, up 2.0% organically [9]. - APAC: €52.7 million, down 9.5% organically [11]. - Sales by brand: - Sandro: €147.5 million, up 4.2% organically [6]. - Maje: €110.7 million, up 0.8% organically [6]. - Other brands: €38.4 million, up 2.3% organically [6]. Market Dynamics - The company is gaining market share in France and EMEA, with a positive trend in the U.S. market despite a challenging environment [2][6]. - The strict full-price strategy is being emphasized, particularly at Maje, leading to a decrease in the average discount rate by three points compared to Q1 2024 [6][9]. - The action plan in Asia is starting to show results, with stabilization in sales performance in Chinese stores [11]. Network Optimization - The company recorded nine net store closures in Q1 2025, primarily at Claudie Pierlot, as part of its network optimization strategy [5][10]. - The total number of points of sale (POS) decreased to 1,640, with significant closures in Canada and APAC [19]. Future Outlook - The company approaches the upcoming months with cautious confidence, focusing on cost control, operational agility, and sustainability to maintain profitable growth [2][13].