2025首发上海暨上海国际美妆节启幕

Group 1 - The "2025 Shanghai International Beauty Festival" has been launched in Jing'an District, Shanghai, featuring seven international beauty giants and renowned brands, creating a consumer corridor that showcases both global debuts and domestic trends [1][2] - Jing'an District is positioned as a "demonstration area for international consumption center cities" and a "global new product launch hub," with a retail sales total exceeding 160.5 billion yuan in 2024, maintaining the top position among central urban areas [1][2] - In 2023, Jing'an attracted 234 new stores, including six global flagship stores, three Asian flagship stores, and 33 national flagship stores, highlighting its appeal as a "buy global, sell global" destination [1] Group 2 - The district has introduced major projects and measures to integrate culture, tourism, commerce, and sports, launching a "Jing'an Four Seasons Activity List" and various consumer incentive policies to create a one-stop shopping experience [2] - Jing'an plans to distribute "Jing'an Business Circle Premium Consumption Coupons" covering beauty, retail, and boutique chains, coinciding with the May Day and "520" wedding consumption seasons [2] - The district aims to establish itself as a "global cosmetics headquarters" by attracting renowned beauty and skincare companies, fostering a hub for innovation in the beauty industry [2][3] Group 3 - The Shanghai International Beauty Festival aims to gather cosmetic resources, enhance industry capabilities, and provide a platform for cosmetic companies to establish themselves in Jing'an [3] - The initiative focuses on innovating consumption models, deepening the integration of culture, tourism, commerce, and sports, and enhancing the international consumption environment [3] - Jing'an is actively working to create new scenarios for international consumption aggregation and to become a leading global beauty consumption hub [3]