国联水产2024年实现收入34亿元 今年持续推进“321大单品”战略

Core Viewpoint - In 2024, Guolian Aquatic announced a revenue of 3.409 billion yuan, a year-on-year decline of 26.16%, with a net loss attributable to shareholders of 742 million yuan due to adverse macroeconomic conditions and low market prices for shrimp products [1] Group 1: Financial Performance - The company reported a significant revenue drop, with total revenue at 3.409 billion yuan and a net loss of 742 million yuan [1] - The decline in revenue is attributed to the weak recovery of the global economy, low prices in the South American white shrimp market, and high asset impairment provisions [1] Group 2: Market Segmentation - In 2024, domestic revenue (including Hong Kong, Macau, and Taiwan) was 2.337 billion yuan, accounting for 68.54% of total revenue, while international revenue was 1.072 billion yuan, making up 31.46% [2] - The international marketing channel saw a significant revenue increase of 7.49 billion yuan, with non-U.S. market sales growing by 34% and European market exports increasing by 60% [2] Group 3: Product Strategy and Innovation - The company implemented a "321 big product" strategy, focusing on three major products that each exceed 30%, 20%, and 10% of sales [1] - New product development for restaurant clients included over 30 new items, receiving positive feedback from customers and consumers [3] Group 4: Sales Channels - The e-commerce channel showed strong performance, with shrimp products leading sales on platforms like JD and Taobao, and a notable increase in sales of prepared dishes [2] - Collaborations with major retailers like Hema and other supermarkets resulted in significant revenue growth, with some partnerships seeing over 40% increase [3] Group 5: Future Outlook - For 2025, the company plans to continue the "321 big product" strategy, focusing on developing competitive core products with expected annual sales exceeding 500 million yuan [3] - The company aims to enhance its sales network and fill market gaps to achieve nationwide coverage [3]