Bestore(SH:603719) Mei Ri Jing Ji Xin Wen·2025-04-29 06:37Core Viewpoint - The article discusses the integration of high-quality agricultural products with differentiated snack food companies, highlighting the efforts of Liangpinpuzi to explore a new development model that combines leisure snacks with specialty agricultural products [1][5]. Group 1: Company Developments - Liangpinpuzi's new chairman, Cheng Hong, aims to lead the company in exploring the integration of leisure snacks and specialty agricultural products, leveraging her background in agricultural public brand research [1][5]. - On April 28, Liangpinpuzi announced a partnership with seven counties in Hubei, including Zhiqu and Honghu, during the "Taste of China Good Ingredients" event [1][5]. - The company reported a revenue of 7.159 billion yuan for 2024, a year-on-year decrease of 11.02%, and a net profit of -46 million yuan, indicating a shift to losses compared to the previous year [5]. Group 2: Agricultural Development - The "Accelerating the Construction of an Agricultural Power Plan (2024-2035)" document emphasizes the importance of high-quality agricultural development and the need to tap into rural specialty resources [4]. - The event highlighted the significance of quality control in agricultural products, with Honghu's government emphasizing a comprehensive quality supervision system from farm to table [7]. - The brand value of Honghu lotus root has shown significant market premiums, with an average premium of about 17% in the general market and up to 30% in high-end channels like JD and Hema [7]. Group 3: Market Strategy - Cheng Hong stated that the key to breaking the market barriers for specialty agricultural products lies in the deep integration of regional public brands and the inherent advantages of the origin [8]. - The company aims to enhance consumer trust through standardized quality control, allowing high-quality products to showcase the value of good raw materials in the market [8].