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Core Insights - The article emphasizes the shift in the consumer electronics industry from product performance competition to a comprehensive focus on user experience, with Baseus positioning itself as a leading global brand committed to enhancing user satisfaction through innovative product design and safety measures [1][7]. Group 1: User Experience and Innovation - Baseus aims to enhance user experience by addressing various pain points through technological innovations, particularly in functional experience, which is the core driver for consumers when selecting products [2]. - The company has established itself as the global leader in retractable charging products since 2016, expanding its product range from data cables to chargers, power banks, and car accessories, exemplified by the launch of a power bank with a built-in 100W retractable cable [3]. Group 2: Safety Standards - Safety experience is highlighted as a fundamental aspect of user experience, with Baseus prioritizing safety in its product design and achieving certifications such as the national 3C certification and the German Rhine safety certification for its GaN6 Pro charger [4]. - The company employs advanced materials and technologies, such as graphene and AI temperature control systems, to ensure user safety during product usage, setting a new standard in the industry [4]. Group 3: Aesthetic Appeal and Emotional Connection - Baseus integrates functionality with aesthetic design, aiming to create products that resonate emotionally with users, thereby enhancing brand recognition and loyalty [5]. - The company has received multiple awards, including four iF Design Awards in 2025, showcasing its commitment to innovative design and its ability to connect with global consumers through a shared appreciation for beauty and functionality [6]. Group 4: Brand Positioning and Market Strategy - In a competitive landscape characterized by parameter-driven competition, Baseus focuses on user needs to establish itself as the preferred brand, creating products that combine functionality, safety, and emotional resonance [7].