华联股份深陷盈利困境 靠DT业务破局不易

Core Insights - Hualian Co., Ltd. reported a revenue of 1.398 billion yuan for 2024, reflecting a year-on-year growth of 2.39%, but net profit attributable to shareholders decreased by 26.28% to 20.33 million yuan [1] - The company's net profit after deducting non-recurring gains and losses turned negative at -46.18 million yuan, marking a significant decline of 260.51% compared to the previous year [1] Business Performance - Hualian's main business segments include community commercial operation management and cinema operation management, with community commercial operations being the core focus [2] - As of December 31, 2024, Hualian operated 27 shopping centers with a total area of nearly 1.9 million square meters, including 15 in Beijing [2] - The rental and property management segment generated 950 million yuan in revenue, a year-on-year increase of 6.38%, accounting for 68.07% of total revenue [2] Profitability Challenges - The merchandise sales segment saw a significant revenue increase of 76.92% to 81.67 million yuan, but the low gross margin of 8.75% limited its contribution to overall profits [3] - Other segments, including joint venture counters, film screenings, and property services, experienced revenue declines, posing challenges to the company's operations [3] - Operating cash inflow decreased by 1.91% to 1.932 billion yuan, and net cash flow from operating activities fell by 13.26% to 712 million yuan, indicating pressure on the company's core business profitability [3] Strategic Moves - Hualian is actively investing in its DT business to enhance its competitive edge in community commerce, including a 192 million yuan acquisition of a 100% stake in Beijing Hualian Meihua Life Department Store [4] - The DT51 shopping mall differentiates itself from traditional models by utilizing a buying team for international procurement and product development, employing a self-operated, joint venture, and leasing management approach [5] - Despite challenges, the DT business shows potential for growth, with DT51 reporting a 22% year-on-year sales increase in Q1 2024, laying a solid foundation for annual growth [5]