Huan Qiu Wang·2025-04-29 08:37Core Viewpoint - China Life Insurance Company emphasizes high-quality service as a core value, enhancing customer perception of the brand through innovative service models and digital technology integration [1][2] Group 1: Service Innovation - The company launched the "Quick and Warm" claims service brand in 2019, focusing on "Simple, Quality, Warmth" as key service attributes [1] - The introduction of the "Critical Illness One-Day Compensation" service promises claims processing within one working day for eligible critical illness claims, allowing for immediate compensation upon diagnosis [1] - In 2024, the company’s Henan branch paid out 2.962 billion yuan in claims to 632,000 clients, with 31,300 clients benefiting from "one-stop online" settlement [1] Group 2: Digital Transformation - Since 2019, the company has embraced digital technology, developing a new "Smart Operation" model that integrates resources nationwide while maintaining traditional service advantages [1] - The Henan branch's app provided intelligent services to 8.42 million users in 2024, achieving a 100% paperless insurance application rate for personal long-term insurance [2] - The company has established a dual-channel service system, utilizing its app, official WeChat account, and mini-programs to ensure 24/7 service availability [2] Group 3: Customer-Centric Initiatives - The Henan branch has implemented special services for elderly clients, including priority queuing, green channel services, and facilities like reading glasses and wheelchairs [2] - The company has received accolades for its consumer rights protection efforts, being recognized as an "Outstanding Unit for Consumer Protection Education" and "Exemplary Institution for Financial Consumer Rights Protection" in 2024 [2]