越野+新能源，皮卡老玩家郑州日产寻突围新路

Core Viewpoint - Zhengzhou Nissan is accelerating its transformation towards the new energy and high-end off-road market through technological iteration and global layout, highlighted by the launch of the Frontier Pro PHEV at the 2025 Shanghai Auto Show [3][4]. Group 1: Company Background - Zhengzhou Nissan, established 32 years ago, is Nissan's first complete vehicle joint venture in China, focusing on pickup trucks as its core product [3]. - The company was the first to introduce off-road SUVs to China, with the Paladin model defining the domestic off-road vehicle market in 2003 [3]. Group 2: Product Development - The company has launched the Frontier Pro PHEV and Z9 GE models, both based on the new "Star Core" platform, which emphasizes safety, power, off-road capability, and driving experience [4][5]. - The Z9 series includes multiple derivatives such as Z9, Z9 GT, Z9 GE, and Z9 GTS, with plans to introduce nine new vehicles over the next two years [5]. Group 3: Market Strategy - The Chinese new energy off-road vehicle market is projected to grow by 28% year-on-year in 2024, increasing its market share from less than 5% to 15% [3]. - Zhengzhou Nissan aims to leverage its international strategy by exporting the Frontier Pro PHEV to Southeast Asia and the Middle East within a year, utilizing Nissan's global sales channels [6]. Group 4: Competitive Landscape - Competitors such as Great Wall, Changan, Geely, and Foton have already established a presence in the new energy pickup market, posing challenges for Zhengzhou Nissan [5]. - The company emphasizes its unique position in the market, claiming that the Frontier Pro PHEV is the only pickup with a global development focus and robust design capabilities [5].