Core Insights - Harbin International Travel Agency has successfully transformed from a traditional outbound travel wholesaler to a leader in the educational travel sector, leveraging its 28 years of experience in the industry [2][3] - The company has shifted its focus to study tours as a response to the pandemic and the digital transformation, emphasizing the importance of quality education and safety in travel [3][4] Company History and Transformation - The agency was established in 1995 as a state-owned enterprise and underwent a shareholding reform in 2004, becoming a private entity in 2014 [3] - Prior to the pandemic, the company focused on outbound travel, operating multiple charter flights to Japan and covering markets in Southeast Asia and the United States [3] - The pandemic prompted a strategic pivot towards educational travel, with a commitment to enhancing the quality of youth education [3][4] Educational Travel Focus - Harbin International Travel Agency initiated its educational travel business in 2006, inspired by Japan's study tours, and has since positioned itself as a key player in this market [3][4] - The agency has developed the "Purple Ice Flower" brand for study tours, establishing partnerships with various educational departments and governments across multiple countries [3][4] Safety and Course Development - The company has implemented rigorous safety measures, including dedicated safety personnel and increased insurance coverage, to address parental concerns [4][5] - Collaborations with universities have led to the creation of exclusive courses that incorporate advanced technologies, enhancing the educational experience for students [4] Social Responsibility and Seasonal Products - The agency aims to diversify its offerings beyond winter tourism by developing year-round products that highlight local culture and history [6] - Plans include hosting large-scale events and exploring the integration of tourism with education and sports [6] Embracing Technology - The travel industry is undergoing a transformation influenced by AI technology, which presents both challenges and opportunities for travel agencies [6] - Harbin International Travel Agency is leveraging AI for product design and new media marketing while focusing on personalized travel experiences [6] Future Aspirations - The agency envisions enhancing the cultural dialogue and educational impact of travel, aiming to create memorable experiences for visitors and transformative opportunities for youth [7]
青年力量·乔庶良丨以研学旅游为锚 拓行业发展之路
Xin Lang Cai Jing·2025-04-29 08:38