中顺洁柔2024年营收净利双降：竞争加剧，盈利空间受挤压

Core Viewpoint - Zhongshun Jierou reported a significant decline in revenue and profit for 2024, indicating challenges in the industry due to intensified competition and internal adjustments [1][2][3] Financial Performance - Total revenue for 2024 decreased by 16.84% to 8.15 billion yuan compared to 9.80 billion yuan in 2023 [2] - Net profit attributable to shareholders fell by 76.80% to 77.18 million yuan, while the net profit excluding non-recurring items dropped by 82.96% to 51.03 million yuan [1] - The overall gross margin declined, further squeezing profitability [1] Business Segments - The "Life Paper" segment generated 8.04 billion yuan, accounting for 98.66% of total revenue, with a year-on-year decline of 16.77% [2] - The "Personal Care and Others" segment saw revenue drop by 21.76% to 109 million yuan, representing 1.34% of total revenue [2] - The gross margin for the Life Paper segment decreased by 2.51% to 30.46% [1] Product and Sales Analysis - Finished products accounted for 97.54% of total revenue, with a decline of 17.59% [2] - Domestic sales contributed 96.69% of total revenue, decreasing by 18.03%, while overseas sales increased by 44.72% to 270 million yuan [2] - Traditional sales models saw a significant drop of 26.07%, while non-traditional models decreased by 7.29% [2] Industry Context - The competitive landscape is challenging, with another major player, Hengan International, reporting a 2.37% decline in tissue product revenue [3] - Hengan International's tissue segment faced a loss of 24.5 million yuan, contrasting with a profit of 24.4 million yuan in the previous year [3] - The industry is expected to continue facing price wars and promotional activities into 2025 [3] Strategic Initiatives - Zhongshun Jierou aims to enhance its core business in life paper by investing in product development and diversifying its offerings [3] - The company plans to optimize its product structure and increase the sales share of high-end, high-margin products to improve overall profitability [3] - There is an intention to explore related diversification in the home cleaning sector to mitigate risks associated with a single business line [3]