Zhong Guo Zhi Liang Xin Wen Wang·2025-04-29 09:18Core Insights - The JD Campus Star Talent Competition has gained significant popularity among college students since its launch in early April, attracting over 20,000 participants from nearly 100 universities across more than ten cities by April 28 [1][2] - The competition features a diverse range of talent performances, including traditional arts and modern dance, reshaping societal perceptions of campus culture [1][2] Event Highlights - The competition allows participants to showcase their unique talents through a 30-second self-introduction and a 1-minute performance, breaking traditional boundaries and encouraging personal expression [2] - Innovative performances, such as the fusion of traditional face-changing techniques with modern street dance, have garnered significant attention on social media, with some videos exceeding one million views [2] Rewards and Opportunities - A total prize pool of 1 million yuan and 100 JD job offers serve as major incentives for participants, with top performers receiving direct job offers and opportunities for internships [4] - All participants, regardless of their advancement in the competition, can access various benefits, including meal subsidies and shopping vouchers, enhancing their overall experience [5] Broader Engagement - The JD Campus Star esports competition has also attracted over 10,000 participants across more than 60 universities, showcasing JD's commitment to engaging with the youth through diverse platforms [7] - JD aims to create a comprehensive ecosystem for youth development, linking talent showcases with career opportunities and online promotions [7]